How To Write An Excellent Blurb For Your About Page (Part Two)

Yesterday, we looked at why having an effective About blurb is important, how to state who you are and how to outline your blog’s history being sure to align the two. Today, we continue the process and get our blurb ready for posting!

About Page

PRODUCTS AND SERVICES OFFERED.

Speaking of product, now is where you talk about how you offer what you have to offer. Just because you aren’t into retail or wholesale doesn’t mean you do not have a product or service. EVERYONE has a product or a service that they offer. It just means that those of us with physical products or services will have an easier time with this section than those of us who do not.

For those of us who do not have a physical product or service to offer the general public, here’s how you go about identifying your offering.

You look at your all your articles and try to gather what the main idea is in each one. If you have more than fifty at this point, I am NOT asking you to go through ALL of them. Just go through like 15 to 30 of them to get a main gist. Once you’ve gotten your main ideas, look at them as a unit. What is the main theme of these ideas? Is it how to save money? Is it how to deal with post-partum depression? Is it how to write better articles? You need to decide what that is for yourself. That, in essence, is your offering or your service. The good news is you can put that down just like any other physical product or service.

So if you are a blog about postpartum depression, you can say: – “We offer free advice and support to mothers struggling with postpartum depression.” Of course, you can take this even further by saying that you “have a Facebook group that is free to join upon subscription to the blog along with access to free resources on how to deal with and overcome this silent and debilitating disease.” Sounds like something that you can touch and own, right? The reality is that you are probably just writing about your own experiences with postpartum and you really don’t want people to suffer like you have. But now you have something to offer and you want people to know this. If you have a schedule that you use to post you can make that seem like an offering too. To simplify, let’s just say you are a blog that focuses on making money online and you post on “Ways To Save Money When” Lists on Wednesdays and How Tos on Fridays. You can say that “through your practical and free financial advice, saving money will be a breeze. Soon, our readers will be whipping out money that they never knew they could have from saving pennies a day! Our Wednesday “Ways To Save Money When” and Friday “How To” articles will have you swimming in dough faster than you can say “Scrooge Mc Duck””. It’s all about how you decide to word your stuff.

The Angry Marketer not only offers marketing advice for bloggers but we also have a help program that I try to have every Friday called #FriendlyFridays under the #EachOneHelpOne initiative. It is a free critique session geared to helping other bloggers fix their blog on spot. So, I have to be sure to mention that as well –

Apart from its regular blog postings, to help each blog become its best self, The Angry Marketer offers free advice to bloggers through its #FriendlyFriday Critique Sessions. This weekly event is a live offering for Facebook users and renders assistance to bloggers who may be seeking advice on if they should improve the image of their blog, and if they need to do so how they should go about this. However, for an in-depth rating and specific advice in the form of a report on how your blog can be improved that will be personally emailed to you, sessions by appointment will soon be made available to the public.

Now you may notice that I use the word “free” a lot. Well, that’s because human beings like getting free stuff. But you don’t want it to be something for nothing. Notice how there is a condition that must be fulfilled for each of the examples before you can gain access to certain features.

  • A live offering for FACEBOOK USERS
  • Free to join UPON SUBSCRIPTION TO THE BLOG
  • …free and practical advice…….OUR READERS WILL BE WHIPPING OUT MONEY

There has to be some sort of exchange. This is a good place to get people to subscribe to your blog in order to get something. Spoiler alert: That’s how you get your readership up.

 

WHY YOU ARE THE BEST.

Why should someone read your blog and not one of the thousands of others that exist? Why should they listen to you? Because you are the best, right? It doesn’t get better than you. But how do you know that? What separates you from all the others? What is different about you?

This is your hook. You need to be sure about what this is AND confidently and clearly state it. Do not start this section with “We are the best because….” or any incarnation thereof. The reader should be able to grasp why you are the best by reading the blurb without you having to announce it. You can go through what you have from the first three sections should you need inspiration.

Here’s why I stand out and why I believe that I am qualified to give you guys any assistance whatsoever – I am on both sides of the coin. I am both consumer and “consumee”. I have an understanding of both extremes from a scientific point of view. This is what I studied. Thus, I am using the information that a renown tertiary body (in much of the Western Hemisphere) has deemed me certified to give as well as analyse in order to help bring a higher standard to products being distributed to the general product as well as to help others understand just how to create that product. I do such a heavy work in a simple manner so that you as the customer do not have to deal with the heaviness of that work. I also help a specific type of customer – bloggers. I give you advice from both sides of the coin. Most people in my field only consider one side which is their own as the blogger. They give bloggers bloggers’ advice when they need to focus on the need of the customer too.

Thus, why I am the best may sound like this:

The Angry Marketer doesn’t just give bloggers bloggers’ information. On the blog, I often emphasize that the customer should be the focal point of your blog. Your blog should always satisfy a need otherwise no one will read it. It is insufficient to consider one side without the other but often times that is the advice that is offered to us. The Angry Marketer considers itself a reader as well and always offers advice from the stance of the consumer AND the blogger. Its strategies are developed based on the needs of both because that’s the way to truly be successful.

 

OTHER INFORMATION

Once you have that down you can include anything that will enhance the fact that you are the best. These can include any qualifications that you may have as an individual, any places that your blog may have been featured any articles that you may have received accolades for etc. Please do not use Facebook awards (Liebster, Blogger Recognition) as awards. These are only meant to spread awareness and are not official credits. Sorry to burst some of y’alls bubbles. But certificates from accredited institutions will work, best sellers will work, any publications you may have will all work well. Be sure to include your newsletter links, social media links and, if you so desire, schedule in this part of the section as well.

Now that we’ve gone through the entire process, here’s the official new and improved About blurb for The Angry Marketer:

ABOUT

The Angry Marketer is dedicated to assisting other bloggers capitalize on the simple process of the Marketing Mix to gain more readers, subscribers and page views. Its mission is to ensure that every blog is read by showing their owners how to make them readable through simple tips and tactics that they can implement immediately for better results.

The Angry Marketer was launched on May 19th 2017 as a niche Marketing blog. It was created to report on developments in the Advertising world as well as offer solutions to various problems within that area of business. However, after realizing that there was a greater need for its advice and services in the blogging world, the page turned to assisting newer bloggers build the best version of their blog by answering their questions and concerns about Marketing. Since then, it has assisted many bloggers to make products (i.e. blogs) fit for their intended target markets and to create an air of professionalism that any blogger would be proud of.

The Angry Marketer doesn’t just give bloggers bloggers’ information. On the blog, it is often emphasized that the customer should be the focal point of your blog. Your blog should always satisfy a need otherwise no one will want to read it. It is insufficient to consider one side without the other but often times that is the advice that is offered to us. The Angry Marketer considers itself a reader as well and always offers advice from the stance of the two extremes. Its strategies are developed based on the needs of both because when offering any product, success is dependent on the balance of needs and wants.

Apart from its regular blog postings, to help each blog become its best self, The Angry Marketer offers free advice to bloggers through its #FriendlyFriday Critique Sessions. This weekly event is a live offering for Facebook users and renders assistance to bloggers who may be seeking advice on if they should improve the image of their blog, and if they need to do so how they should go about this. However, for an in-depth rating and specific advice in the form of a report on how your blog can be improved that will be personally emailed to you, sessions by appointment will soon be made available to the public.

 

Publications:

E-Guides

Your Blog Sucks! Here’s How To Fix That. 8 Sweet Tips To Create a Better Product. (2017)

  • Kershelle Mike.

The ABCs of Social Media Marketing

  • Kershelle Mike.

 

Bloggers’ Resources.

The Suck Less Check List

My Social Media Marketing Planner

 

Kershelle Mike is a graduate of the University of the West Indies and holds an Upper Second Class Honours Bachelor of Science degree in the field of Management Studies with a focus on Marketing. 

Facebook – The Angry Marketer

Twitter – @KershelleMike

 

You may want to adjust your about when you put it together and that is totally up to you. You can arrange it to suit your needs and tastes. Feel free to compare the difference between the old and the new about for The Angry Marketer and let me know what you think. Also feel free to share your transformations with me on Facebook and under this article. If you have any questions, you can contact me on The Angry Marketer’s Facebook page as well as on Twitter (@KershelleMike). Hope this article was a blessing to you and I wish you many more page visits in the near future.

Until the next article!

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