Hi. My name is Kershelle and I’m mad as hell.
For three years, I spent thousands of dollars going to school and hours away from my family to get a piece of paper that society convinced me that I needed in order to succeed. So, I left everything behind and managed my own household so that I could chase my dream. Or at least start to chase my dream. Coincidentally, my area of study was Management Studies with a focus on Marketing. I purposely chose that because I wanted to work in Advertising and the more creative side of Marketing. Unfortunately, I could not declare my minor because of department regulations that I don’t understand (side eye).
But, I did get that piece of paper and it was the proudest moment of my life. I had accomplished a difficult task and I was really happy. Now, I could go out and change the landscape of what was taking place. I knew what was coming out of my local marketing arena wasn’t our best. I knew that our industry needed help and I knew that I had what it takes to make significant changes. But when everyone “has” a degree, it stops becoming about what you can do (since everyone can do basically the same thing on paper) and more about who you know. Trust me, that is a bigger deal than I’m making it seem.
For the last ten to twelve months (I graduated in October but my last exam was in May), I have been unable to find a physical outlet to do what I love. So, I’ve taken to the digital world.
But that doesn’t really explain why I’m mad, right? Wouldn’t you be mad if the art that you are professional at, that is your passion and that is your forte is at a subpar level but you were helpless to help it? That’s how I’ve felt for a year. Irritation has turned into frustration and frustration to anger. Having that stored in one's system mixed with a wealth of ideas and information needs to be released somewhere lest it causes an implosion.
I am writing an e-guide called "Your Blog Sucks! Here's How To Fix That." to help bloggers understand what the average reader really wants because what I've realized is that too is a form of Marketing that could be a whole lot better. It piggybacks off of my article "8 Things That Make A Blog Good: A Human Perspective" You can't distribute crap and expect people to patronize and really and truly that's what I want everyone to fully understand. This e-guide is a detailed version of that article that people have said is extremely helpful.
This blog is a chance for me to talk about Marketing and how it could be so much better. There are many things that can be improved by simply going back to the basics and, frustratingly, the industry seems to have forgone the basics. This blog is a place to help in my own small way to change the world.
I hope you will stick around for the ride!